Refinery29 is a leading global digital-media and entertainment company focused on women. It’s stated mission: “To be the #1 new-media brand for smart, creative and stylish women everywhere.” Started as a fashion-focused guide to New York City, the website since expanded to cities across the USA and then around the world, attaining over a billion page views per year. The sites sections include Style, Beauty, Work and Money, Health, Entertainment, Food, and News.
Alternatives to Refinery29
Polyvore
Company: Polyvore, Inc. | Founder: Jianing Hu, Pasha Sadri, Jess Lee, Guangwei Yuan | CEO: Jess Lee | Since: 2007
Polyvore is a global commerce website based on a democratic, community-powered model. Site users can add products from other websites to Polyvore’s product index, create image collages linking and combining products into outfits, and interact with other users through comments…
Chictopia
Company: Chictopia LLC | Founder: Helen Zhu, Corinne Chan, Richard Ho | CEO: Helen Zhu | Since: 2008
Chictopia is an online platform where bloggers and fashion enthusiasts can create their profile, share their “chic” outfits and connect with other users that have a similar style or body type. Through Chictopia’s platform users can also post comments, share…
Lookbook
Founder: Yuri Lee, Jason Su | CEO: Jason Su | Since: 2008
Lookbook is a free online community that enables users to share their everyday fashion looks and also to draw inspiration from other users. Users can vote for the most inspiring looks which are displayed on Lookbook’s dynamic “hot” page, additionally…
Final edit: Jan Willem Beumer, editor-in-chief of Mindbogglingmedia