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Uncrate is a buying guide that targets male customers. The company curates a selection of the best men’s products, covering categories such as apparel, automobiles and gadgets. The company posts new items every day and provides its users with daily updates and coverage on new products. Uncrate was founded in 2005 and it quickly grew to become one of the leading men’s publications both online and offline, with more than 1.5 monthly readers. The company was recently included in Time Magazine's 50 Best Websites list.

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Final edit: Jan Willem Beumer, editor-in-chief of Mindbogglingmedia