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G2A is an online marketplace for digital game keys, gift cards and software. Unlike an official store, G2A connects buyers with independent sellers, which is why prices are often lower than on Steam or the publisher's own store. The company was founded in 2010 by Bartosz Skwarczek and Dawid Rożek.

How G2A works

You buy a key from a seller on the marketplace and activate it on the platform it belongs to, such as Steam, Xbox or PlayStation. Always check the region of a key before buying: a key for another region may not work on your account. G2A offers buyer protection as a paid extra; read the conditions on g2a.com before you rely on it.

Why people look for an alternative

Key marketplaces have been criticised by game developers because keys from third-party sellers do not always generate income for the studio. If you want your money to go to the developer, buy from an official or authorised store.

Popular alternatives to G2A

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