Short answer: Temu and Romwe come closest to Shein in price and range. Cider is popular for trendy pieces, Boohoo and PrettyLittleThing for party and going-out wear, and ASOS and H&M if you want faster delivery and easier returns in Europe.
- Temu very low prices, everything from fashion to gadgets
- Romwe same group as Shein
- ASOS big range of brands, easy returns
- H&M physical stores for trying on
Shein is one of the biggest online fashion stores thanks to its low prices and constant stream of new styles. If you want something similar, or prefer a store with shops nearby or simpler returns, these are the options.
Temu
Temu sells clothing next to almost everything else, often for even lower prices. Delivery can take a while. See our article on sites like Temu.
Romwe
Romwe belongs to the same group as Shein and has a similar range with a slightly younger style.
Cider
Cider is popular on social media for trendy pieces in limited runs.
Boohoo
The British Boohoo has low prices and lots of party wear and basics.
PrettyLittleThing
PrettyLittleThing focuses on going-out outfits and trends from social media.
ASOS
ASOS combines its own label with hundreds of other brands. Delivery and returns are usually easier than with stores that ship from Asia. More on our page with sites like ASOS.
H&M
With H&M you can also try things on in a store. Prices are higher than Shein, but you can return items in the shop.
What to check
- Size charts per item, because sizes vary a lot.
- Delivery time and any import costs.
- Return conditions and who pays for return shipping.
- Reviews with photos from other buyers.
