• COMPANY:

    Personalized Beauty Discovery, Inc.

  • Start Date:

    2011

  • CEO:

    Marcelo Camberos

  • FOUNDER(S):

    Marcelo Camberos, Jennifer Jaconetti Goldfarb, Michelle Phan

Ipsy is an American online subscription service for beauty products. For a $10 monthly fee, subscribers receive 5 samples each month. Products include make-up, nail and skin products, and perfumes. Co-founded in 2011 by YouTube beauty vlogger Michelle Phan with business partners, the service had reached over a million subscribers by January of 2016. By February 2016, there were over 10,000 vloggers contributing videos for Ipsy each month.

Url: ipsy.com

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