COMPANY:
Start Date:
2012
CEO:
John Ellis
FOUNDER(S):
John Resig, Leo Resig, John Ellis
Now defunct, Tapiture was an online social discovery platform. Users could discover, share, and buy content and products through the platform, which in turn identified users’ interests by analyzing the content and products they interacted with through it. This allowed Tapiture to show users more content in line with their interests. Launched in 2012, Tapiture acquired millions of users before suddenly announcing its impending shutdown in October of 2015. The website was acquired by Playboy Enterprises.
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