COMPANY:
Bluestem Brands, Inc.
Start Date:
1948
CEO:
Steve Nave
FOUNDER(S):
William Fingerhut, Manny Fingerhut
Fingerhut originally launched in 1948 as an automobile seat-cover retailer. It later repositioned itself as a mail order catalog company selling a diverse selection of products. Nowadays, Fingerhut operates a database marketing company, distributing products and services online, as well as via telemarketing, catalogs, and other media. Fingerhut differentiates itself by allowing its customers to pay for products through monthly installments.
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