Do you feel like you are always ‘on’? With the world in our pockets, that is of course not a bad idea. Today we are more connected to the world than ever. You can scroll through social networks, such as Instagram, all day long. But how can you ensure that you spend more time offline? In this blog we tell you how you can be ‘online’ by going offline. Are you reading along?
Currently, Instagram is still one of the most popular social media platforms. Instagram is a great tool for people who do business online. That is why, as an entrepreneur, you may feel that you always need to be online more. Fortunately, there are also ways to remain visible online, without being online at the moment. In this blog we will delve deeper into how you can be online on Instagram while offline, what settings you need to adjust and some useful tips and tricks to achieve this.
But let’s start at the beginning: why would you go offline and still remain visible online?
Consistent attendance & time management
We just mentioned it earlier, but Instagram is a good channel for entrepreneurs. You can clearly show what you do and who you are. In other words, you can reach your target group clearly and quickly. But being constantly present can make you feel like you’re always on. As a result, you no longer like Instagram that much. In addition, it is very important for many entrepreneurs, influencers and companies to be online regularly in order to maintain followers and continue to grow. Posting regularly and appearing active will keep your audience engaged, even if you’re not constantly active on the platform.
But sometimes you just want to take a break from social media without your followers noticing. “Offline is the new luxury,” is a well-known quote and that is not surprising. Being offline helps you to create more peace in your head and you have time to read a book again. In addition, it is certainly good for companies and entrepreneurs to manage their time in a valuable manner. Scheduling posts, videos, and reels can help you save time. So you plan more targeted content by, for example, planning two hours of your time every week, instead of posting daily in the moment. A bit of time management!
This way it looks like you’re online while you’re offline
Okay, so what we want is to be visible online… while we are offline. How do you do that? The most effective way is to schedule messages in advance. You can write planned posts in advance and then use a tool to schedule it. There are several tools available that allow you to schedule your Instagram posts in advance and have them published automatically.
Use the Business Facebook Creator Studio
Facebook Creator Studio is a free tool available to Instagram users. This will not only allow you to plan your posts, but also analyze your performance and better understand your audience so that the posts you plan to schedule will be even better.
How to use Facebook Creator Studio:
- Go to Facebook Creator Studio.
- Link your Instagram account.
- Click the “Create Post” button and select “Instagram Feed”.
- Add your photos and descriptions and click “Schedule” to select the date and time you want your post to be published.
Use the Later tool
Later is another popular tool for scheduling Instagram posts. It has a user-friendly interface and offers features such as a visual content calendar and automatic publishing. You can create a free account to schedule a few posts per week or per month. If you really want to schedule reels, or use the best time to post, you can also start a paid account.
How to use Later:
- Create a free account on Later.com.
- Link your Instagram account.
- Upload your content to the media library.
- Drag your content to the desired time slot in the calendar and set when you want the post to go live.
Create and plan via Canva
Finally, you can also use Canva. Canva is an online graphic design tool. Ideal for creating your messages, for example, but also your stories and your reels. With a paid account you can schedule directly from here to your Instagram account. This way you kill two birds with one stone. It is a very user-friendly program and you can completely incorporate your corporate identity into it. This way your messages are also recognizable for your followers!
How to use Canva:
- Choose a template for a post.
- Write your own text in it.
- Use your own colors and photos.
- Save your message.
- Go to Content Planner within Canva.
- Link your account.
- Schedule your message.
Much more is possible!
Scheduling messages therefore gives you more time. And that is very nice! But much more is possible. Nowadays you can also schedule automatic responses to messages. Or ensure that if people say a certain word under a post, for example, they receive an automated message in their DMs. There is simply a lot possible today, especially if you take the time to set it all up and work it out.
With the right tools and strategies, it is absolutely possible to be offline while having an online presence. By using scheduled posts, automatic responses, and setting up good content planning, you can enjoy more peace and productivity. As a final tip, we would also like to tell you that it is wise to adjust your privacy. You can do this in the settings, so that not everyone can see whether you are offline or online.
