Blogging has been around a number of years now and many of us will probably just associate it with something that we do in their spare time. However, it is in fact a great marketing tool for businesses and it is still relevant today even though we have seen the rise of the phenomenon that is social media. Blogging works for every type of business and it can directly support growth.
First of all, the biggest advantage that blogging brings is that it helps to drive traffic to your website. More traffic results in more sales, which will see a business make more money. There is no business in the online world that wouldn’t be grateful for more traffic and blogging works a treat here. Blogging can work brilliantly hand in hand with social media as you could advertise links to your blog pieces on the platforms in use, while also linking to specific pages and products in your actual blog posts.
Blogging is also superb when it comes to SEO too. If you regularly blog as a business about what’s going on, the latest products and services or the industry that your business is in, you’ll be able to utilise key words within your articles. It’s these key words that are integral when it comes to rising through the Google ranks so to speak. The higher you are in searches, the more traffic you will get. It also pays to keep coming up with fresh content too as this is also a way to fend off rivals in the search engine battle.
If the blog posts you are writing are well written and informative it will also help you in establishing yourself as a brand and a company that others in the sector look up to. If other companies in your industry read your articles and find them useful and interesting, it means consumers will too. This will help to build a relationship based on trust as the knowledge presented will be enough to convince them that your business is the one to use.
You can also directly reach out to customers through blogging too and it helps to develop a more personal understanding and connection. You could discuss topics that relate to the business that you’re in but in many ways leave things open for a bit of discussion too. With blogging everyone can leave comments after they have had a read through what is written, and this again is another key to its success.
If customers can leave comments, they will be able to not only get the answers to any questions that they have; but a better relationship will develop due to the interaction. The interaction will also allow you to show off your knowledge as much as your interpersonal skills and others will be able to see this. Blog articles hang around a lot longer than social media pieces do after all and therefore so will the comments.
Therefore, it is no surprise to see very competitive markets like the E-Commerce and online gaming spheres incorporate blogging in their overall service. This is indeed the case for established and trusted brands who have employed this activity to fullest. PartyCasino for example has an entire section of their service devoted to the blog which gets updated regularly and provides information about Entertainment, Industry News, Slot Reviews and more. In the E-commerce world, Amazon a world leader in the industry, has its very own highly successful blog, Amazon Blog. These examples can be used as a blueprint for others to follow and even gain inspiration to further enhance blogging; so that we can expect even more innovative activities in the future.
